“Club Penguin is a fun-filled, virtual world, populated by colourful, animated penguins. Visitors to Club Penguin choose a penguin, give it an identity and explore, interacting with other penguins by chatting, text messaging, playing games and sending greeting cards. Players can also use icons to express their emotions and have their penguin perform actions such as waving, dancing or throwing a snowball. Club Penguin is designed for six to 14-year-olds, but is open to children of all ages. Club Penguin’s sophisticated filtering system offers parents unprecedented peace of mind by providing one of the safest online chatting environments on the market. Although the filter is constantly being updated and will catch more than 95 per cent of unacceptable words or messages, Club Penguin has taken its commitment to player safety one step further by hiring moderators to monitor what’s going on and deal with reports of misconduct.